Senior engineers. Your code. No junior bench.
Praxline is the product and engineering team for startups and growing companies — worldwide. Custom web apps, internal tools, AI and automation, integrations and APIs: designed, built, and run for you, on one simple monthly retainer.
One team, six disciplines, one retainer. No hourly billing. No surprise invoices. Built for the rhythms of a growing company.
Backups, plugin updates, performance audits, monthly improvements, and the small fixes most firms don't have time for in-house. For firms whose website is a credibility surface, not a side project.
Internal tools, client portals, intake automation, document workflows, AI-integrated features. Typically Next.js / React / Node / Python. For firms whose ops have outgrown spreadsheets.
Three modes: AI features inside the custom apps we build, agentic workflows custom-coded for your operation, and an internal practice that lets us ship builds faster. Quiet AI that does the work — not slides about transformation.
Conversion-rate fixes, on-page SEO, schema, page-speed work and ranked improvements. Four-week sprints, measurable lift, no agency-style retainers that quietly run forever. For firms whose site is live but not pulling its weight.
CRM ↔ intake ↔ billing ↔ document management. Custom or low-code (Zapier, Make, n8n) depending on volume. For firms re-keying the same client data into three systems and losing an hour a week to it.
Analytics setup done properly, conversion tracking that actually fires, dashboards partners can read in 30 seconds, and a monthly one-pager flagging what changed and why. The numbers, without the noise.
Drop your URL — within 48 hours you'll get a one-page PDF covering load speed, SEO basics, security gaps, mobile fit, and three concrete improvements ranked by impact. No call required, no pitch attached.
Sneha will be in touch within 48 hours from sneha@praxline.uk with your audit PDF — check spam if you don't see it.
Not the cheapest. Not the biggest. The most considered.
Web Care, Custom Build, AI Build, Optimisation, Integrations and Analytics — under one retainer, one operator. No "we'll loop in another team." One point of contact. One accountability.
Every engagement scoped, priced, and paced from day one. Out-of-scope becomes a written change order — never a surprise on the invoice.
No noise. No dashboards you don't read. One monthly clarity report. Communication when there's something worth saying — not before.
Code, content, and processes ship to you. Nothing locked behind our login. If we ever part ways, you walk away with everything built.
Startups and growing companies that need senior engineering they can trust — without hiring in-house.
Pre-seed to Series A teams that need to ship a real product fast — MVPs, web apps and platforms built by a senior team, not a rotating cast of juniors.
Online stores and marketplaces that have outgrown off-the-shelf — custom storefronts, integrations, and the automation that keeps orders, stock and data moving without manual work.
Product teams that need extra senior engineering capacity — features, dashboards, APIs and AI built into the product and shipped on a predictable monthly cadence.
Established companies drowning in manual work — internal tools, portals, CRMs and automations that replace the spreadsheets and re-keying eating your team's week.
Design, marketing and consulting firms that win the work but can't build it — we're the senior dev team behind you, white-labelled, delivering under your brand.
Companies that want AI and automation actually wired into how they work — agents, workflows and integrations that remove real hours, not slideware.
A sample from 200+ five-star reviews — the work that kept clients coming back.
I’ve enjoyed working with Praxline — thank you for all your help and expertise on this project.
Praxline is my goto for anything web related. They work diligently, are patient with our crazy process and always complete the tasks.
By far the best freelancer I have worked with. Excellent communication and understanding of the project required.
Very happy with the performed work. In time and with great communication.
I was able to provide the basics of what I wanted, and Praxline went above and beyond. I can’t rate them high enough!
Praxline is extremely helpful in making changes to a Wordpress/Woocommerce site — they managed to fix 99% without any problem. The 1% was unclear from our site and they asked the right questions.
She understands well what is wanted and we adjust intelligently the job — all smooth with full satisfaction. This is why I work exclusively with her — now 4 projects and each time the same satisfaction.
Two doors. Both lead to Sneha — usually a same-day reply.
Load speed · SEO · security · mobile fit · 3 ranked improvements. PDF in your inbox within 48 hours.
Sneha will be in touch within 48 hours from sneha@praxline.uk with your audit PDF.